Marketing Operations Manager

Persona AI is building the future of humanoid robotics and is seeking a Marketing Operations Manager to own the operational engine behind their marketing efforts. This role involves managing HubSpot architecture, overseeing web operations, and ensuring data integrity while translating marketing strategies into technical execution.

Responsibilities:

• Serve as our HubSpot architect: managing workflows, automation, integrations, and the health of our full CRM infrastructure
• Own our web operations: overseeing WordPress, landing pages, forms, and form-handlers to ensure a seamless lead capture experience from click to close
• Build the backend of our campaigns: partner with the creative team to build tracking URLs, set up social scheduling tools, and create conversion assets that tie every campaign to measurable results
• Design and maintain performance dashboards: track campaign ROI, conversion rates, and funnel velocity using Google Analytics and HubSpot reporting to give leadership clear, actionable visibility
• Manage email operations end-to-end: technical deployment, deliverability, A/B testing, and automated lead nurturing sequences that move prospects down the funnel
• Own database governance: maintain a high-integrity contact database through regular cleaning, GDPR/CCPA compliance oversight, and the development of CRM buyer profiles and segments that power personalization at scale
• Document everything: build and maintain process documentation that ensures the marketing team can operate and scale without tribal knowledge dependencies