Key skills
AISaaSCollaboration
About this role
Block is a company that aims to redefine the world's relationship with money through innovative financial products. They are seeking a Global B2B Growth Marketing Lead to oversee the B2B Commerce Marketing team, driving results for Afterpay and Cash App while collaborating with various functional teams to generate qualified leads and execute marketing campaigns.
Responsibilities:
- Manage the individuals responsible for ABX, Demand Generation, MarOps, and Lifecycle Marketing, as well as external agency relationships
- Own the core paid performance program across all channels and manage the Growth Marketing Opex
- Oversee the planning, execution, and day-to-day optimization of paid performance campaigns designed to drive measurable incremental growth
- Develop an audience-first approach to our performance media that is rooted in targeting strategy, intent signals, and performance insights
- Challenge the status quo by proactively identifying testing opportunities, experimenting rapidly with new and existing tactics, and turning successful tests into scalable acquisition engines
- Build future-proofed roadmaps in collaboration with teams such as Product and Data Science - harnessing experimentation, automation, and AI to remove blockers, speed up execution, and improve performance
- Collaborate closely with Content Marketing and external agency partners to support the development and execution of insight-led briefs that align with business priorities
- Maintain a strong understanding of the evolving media, commerce, and marketing landscape—bringing fresh ideas and emerging trends into our strategy to stay ahead of the curve
Requirements:
- Minimum of 8 years of professional experience leading Growth Marketing at Commerce platforms, Fintech, SAAS, or related industries
- Skilled at influencing cross-functional stakeholders to drive successful business outcomes
- Proven track record of driving new leads and reducing churn via lifecycle retention strategies
- Experience with managing Marketing Opex and contracting external agencies
- You're solutions-oriented and highly collaborative, acting as a business owner to drive results
- You have the mentality that no job is too big or too small