SafeBreach is a pioneer in the Adversarial Exposure Validation market, seeking a Temporary Senior Marketing Operations Manager to oversee marketing operations initiatives. The role involves managing systems, data, and programs that drive the company's go-to-market engine while ensuring data hygiene and operational efficiency.
Responsibilities:
- Help drive marketing-influenced pipeline by orchestrating and maintaining global marketing operations initiatives
- Oversee Hubspot and Salesforce use (campaign setup, database health, list uploads, inbound lead review, field clean-up, connectivity, users)
- Build and maintain marketing performance and ROI reports in Salesforce and Dreamdata spanning content, campaign results, and end-of-quarter summaries
- Manage sales automation alert workflows within ZoomInfo, Salesforce, and Hubspot
- Perform opportunity attribution clean-up and ongoing maintenance to support pipeline accuracy
- Manage database communications, including email deployments and segmentation
- Execute website updates (landing page and form creation, chatbot routing and tracking)
- Investigate the integration of AI workflows into current processes in order to reduce repetitive manual tasks
- Manage end-to-end webinar operations (pre- and post-webinar communications, setup and execution, website updates)
Requirements:
- 5+ years of experience in marketing operations in a B2B SaaS environment
- Expert-level proficiency in HubSpot (lifecycle stages, workflows, data hygiene)
- Strong Salesforce experience including (lead routing, campaign attribution, opportunity management, report building)
- Hands-on experience with WordPress (landing page creation, forms, troubleshooting)
- Deep expertise in marketing analytics and attribution models across multiple platforms (report building, data interpretations, communicating results)
- Extensive experience with HubSpot and Salesforce is required
- Experience supporting both marketing and sales teams in a B2B SaaS environment
- Experience with ZoomInfo and Dreamdata (or a similar data analytics platform)
- Familiarity with Zoom Webinar and/or ON24 for webinar operations
- Cybersecurity or start up experience is a strong plus