Founding Growth Marketing

Starboard is an AI-native quoting and operations platform for freight forwarders, seeking its first dedicated growth and marketing hire. The role involves establishing the brand, building a demand engine, and creating a self-serve lead generation motion for Starboard Light, while working closely with the founder and commercial team.

Responsibilities:

• Establish Starboard's brand, voice, and visual identity across web, LinkedIn, and the channels where forwarders actually pay attention
• Build and own the website and content engine — positioning, messaging, case studies, and thought leadership that make us the obvious choice in a category most people didn't know existed
• Grow our share of voice in the freight and logistics-tech conversation
• Plan and run Starboard's presence at industry events and conferences (think GLA, JCtrans, and the regional forwarding networks), turning expensive booths and travel into measurable pipeline
• Own pre-event outreach, on-site capture, and post-event follow-up in tight coordination with sales and SDRs
• Build a repeatable event playbook: which shows to attend, what to spend, and how to measure return
• Build SEO from zero — technical foundation, keyword and topic strategy, and a content roadmap that compounds
• Grow organic traffic into a reliable, low-cost top-of-funnel channel that ranks for the terms forwarders search when they're ready to buy
• Design and run the demand-gen and self-serve acquisition motion for Starboard Light: paid, organic, lifecycle, and conversion-rate optimization across the funnel
• Instrument the funnel end to end — sign-ups, activation, and conversion — and report on CAC, pipeline, and what's actually working
• Partner with product and sales to turn Light users into qualified opportunities for the core platform