Marketing Operations Manager

Unstructured is defining the standard for enterprise data transformation in the age of LLMs and generative AI. They are seeking a Marketing Operations Manager to own the data integrity and automation layer of their marketing function, ensuring accurate reporting and effective campaign operationalization.

Responsibilities:

• Own the lead lifecycle in HubSpot: stage definitions, date stamping and transition logic, nurture enrollment criteria, and the marketing -> BDR handoff
• Ensure attribution and tracking are reliable: capture first-touch source, UTM parameters, and campaign data so reporting is accurate
• Execute marketing automation platform (MAP) tasks: email scheduling, list uploads, segment creation and maintenance, and workflows
• Operationalize email programs - not necessarily write copy: create, test, QA, and schedule marketing emails and build nurture pathways
• Manage opt-in/opt-out lists, email deliverability, and compliance (CAN-SPAM, GDPR, CASL)
• Own data hygiene and deduplication across the contact and account database
• Build and report on sales/marketing SLAs
• Administer and maintain marketing ops tools (HubSpot, Vector, Octolens, and others) and recommend improvements

Requirements:

• 4-6 years in marketing operations (or demand gen / revenue ops with a marketing focus) at a B2B SaaS company
• Experience building processes & systems from the ground-up
• Deep HubSpot experience (Marketing Hub + Operations Hub): workflows, lifecycle stages, lists, properties, and data management
• Deep no-code or low-code automation experience
• Hands-on lead lifecycle ownership: stage logic, nurture enrollment, and marketing -> BDR handoff
• Attribution and tracking experience: first-touch source, UTM governance, and campaign reporting
• Email operations: building, testing, QAing, and scheduling emails and nurture pathways
• Email deliverability and compliance fluency, plus opt-in/opt-out (consent) management
• Data hygiene and deduplication; list creation, segmentation, and maintenance
• Experience defining and reporting on sales/marketing SLAs
• A documentation-heavy mindset and disciplined change management
• Familiarity with intent/signal tools (Reo, Octolens) or similar
• Comfort using AI-assisted tools for ops efficiency
• Experience at a developer-focused or open-source company
• Experience with Enterprise ICPs and multi-touch B2B funnels