Senior Manager, Marketing Business Partner

Horizon is a company focused on home services, and they are seeking a Senior Manager, Marketing Business Partner. This role serves as the key liaison between the centralized marketing team and General Managers, ensuring effective marketing investment visibility and actionable insights for multiple locations.

Responsibilities:

• Serve as the dedicated marketing point of contact for all General Managers within assigned regions
• Lead monthly performance reviews with each GM, translating marketing data into clear business narratives tied to board fill and revenue goals
• Plan, prepare, and present quarterly business reviews covering spend allocation, channel performance, competitive context, and the forward marketing plan
• Build productive working relationships with all assigned GMs, including those who are not proactively engaged in the marketing relationship
• Manage GM requests and questions within defined response standards, coordinating with channel specialists as needed
• Attend Integrated Business Planning (IBP) meetings to ensure marketing priorities are aligned with operational plans and upcoming business needs across assigned regions
• Own the GM-facing reporting layer, converting automated dashboard data into location-specific performance narratives
• Track and present the full performance scorecard by location: spend, CPL, CPCS (cost per call scheduled), booking rate, cancel rate, revenue, AOV, and ROAS for lead-driving channels; reach, impressions, and CPM for upper funnel tactics
• Monitor performance across assigned locations, flagging anomalies and presenting recommended actions to channel leads or marketing leadership
• Connect marketing activity to revenue outcomes at the location level, building a clear and consistent ROI narrative for each GM
• Maintain a structured process for capturing competitive activity, local demand signals, and service line capacity across all assigned locations
• Produce a regular field intelligence brief for the central marketing team, summarizing market conditions and surfacing strategic implications
• Identify insights from individual markets that are applicable across the broader portfolio and present them in internal planning sessions
• Represent the GM perspective in central marketing strategy discussions, grounding decisions in field reality
• Collaborate with Data and Analytics to shape the GM-facing reporting experience as the data infrastructure matures
• Work with paid search, social, and traditional media channel managers to maintain a current view of campaign activity by market
• Engage Creative and Branding when GM conversations surface questions about messaging effectiveness or offer relevance
• Partner with Marketing leadership on QBR framework development, cadence management, and continuous improvement of the GM engagement model

Requirements:

• 5 or more years of experience in marketing analytics, client services, account management, or a comparable role that combines data analysis with stakeholder communication
• Demonstrated ability to translate marketing performance data into clear business narratives for non-marketing audiences
• Experience managing multiple senior stakeholder relationships simultaneously, with a track record of driving engagement through influence rather than authority
• Working knowledge of performance marketing channels including paid search, paid social, and traditional media
• Strong presentation and communication skills, written and verbal, with experience presenting to senior business leaders
• Proficiency with marketing analytics platforms and dashboard tools
• Experience in home services, multi-location services, or franchise marketing environments
• Familiarity with lead generation models and board fill or capacity utilization metrics
• Background working within or alongside a centralized marketing function serving distributed field operations
• Experience developing or contributing to QBR or business review frameworks
• Performance marketing: 5 years
• Lead generation: 3 years