Senior Manager, Shopper Marketing

AG1 is dedicated to empowering people to take ownership of their health through foundational nutrition. The Senior Manager, Shopper Marketing will play a critical role in developing and executing shopper marketing strategies to enhance retail experiences and build brand affinity across various retail partners.

Responsibilities:

• Support the development and execution of shopper marketing strategies across retail channels, ensuring programs reflect premium positioning and brand standards of AG1
• Contribute to retail initiatives that drive conversion while building long term brand equity
• Partner with Retail and Brand to align shopper marketing plans with overall commercial and marketing priorities
• Contribute to planning for new retail launches, expansions, and key seasonal moments
• Lead the planning and execution of integrated shopper marketing programs across in store, retailer.com, and retail media channels
• Ensure all activations are thoughtfully designed, on brand, and aligned with business objectives
• Manage campaign timelines, deliverables, and cross functional coordination
• Partner with Activations team and agencies to deliver high quality execution
• Partner with Sales to support joint business planning and shopper marketing initiatives with key retail accounts
• Help develop retailer specific programs that align brand storytelling with commercial goals
• Coordinate with retail partners on promotions, activations, and co marketing opportunities
• Support preparation for customer meetings, line reviews, and planning sessions
• Oversee the development of merchandising tools, displays, fixtures, and educational materials for retail environments
• Ensure in store executions clearly communicate the value proposition and premium positioning of AG1
• Partner with Brand, Creative, and Sales to deliver consistent and high quality retail experiences
• Support testing and optimization of merchandising solutions across retail partners
• Leverage shopper, retailer, and syndicated data to inform strategy and decision making
• Analyze performance to identify opportunities to improve effectiveness and efficiency
• Translate insights into clear recommendations for future programs
• Partner with Analytics, Retail, and Finance to track and report results
• Track key performance metrics including velocity, incrementality, trial, repeat, and brand lift
• Provide regular performance updates and recommendations to stakeholders
• Continuously refine programs based on results and learnings
• Support development of reporting frameworks for shopper marketing initiatives
• Manage shopper marketing budgets and track spend and performance across programs and retailers
• Partner with Finance and Sales on planning and forecasting
• Ensure resources are used efficiently while maintaining high quality execution
• Partner closely with Sales, Brand Marketing, Growth, Ecommerce, Finance, Supply Chain, and agency partners
• Ensure strong alignment across teams on priorities, timelines, and execution
• Communicate clearly with stakeholders and keep partners informed on program status
• Help resolve issues and remove obstacles to keep programs on track
• Help build scalable tools, templates, and processes to support retail growth
• Improve ways of working across teams to increase efficiency and consistency
• Support documentation of best practices for shopper marketing and retail execution
• Identify opportunities to simplify and strengthen workflows as the business grows
• Mentor and support junior team members as the function grows
• Share knowledge and best practices across the team
• Contribute to building strong shopper marketing and retail capabilities
• Help create a culture of ownership, collaboration, and high standards

Requirements:

• 8+ years of experience in shopper marketing, retail marketing, customer marketing, or related roles
• Experience at brands with a significant direct-to-consumer business
• Experience working with large retail partners such as Costco, Target, Walmart, or similar
• Experience supporting omnichannel marketing programs across physical and digital retail environments
• Strong understanding of shopper behavior and retail marketing strategy
• Experience with merchandising, promotional strategy, and retail media
• Analytical and data driven, with experience using syndicated or retailer data
• Strong project management and organizational skills
• Experience managing budgets and tracking performance
• Excellent communication and cross functional collaboration skills
• Strong appreciation for premium brands and high quality execution
• Comfortable building structure in a fast growing environment
• Ability to manage multiple priorities and work through ambiguity
• Self starter with strong ownership and accountability
• Passion for health, wellness, and scaling a premium consumer brand
• Retail is a new channel for AG1 and Shopper Marketing is a new function for us: we are looking for someone who can build the ship, not just steer the ship
• Background in supplements, health/wellness, lifestyle, or premium consumer brands
• Experience in high growth or fast paced environments