InsideOut is a well-established business mentoring and coaching company with nearly 20 years of experience helping Hispanic entrepreneurs build scalable, high-performance businesses. The Growth Marketing Coach will act as a strategic leader responsible for guiding, coaching, and elevating the company’s marketing function, focusing on developing strategy, driving performance, and mentoring the internal marketing team.
Responsibilities:
- Design and lead marketing strategies aligned with revenue and growth goals
- Identify opportunities to improve positioning, acquisition, and retention
- Translate business objectives into clear marketing priorities and initiatives
- Ensure all marketing efforts are aligned with the company’s high-ticket model
- Coach and mentor the marketing team to improve execution and strategic thinking
- Define KPIs, expectations, and accountability frameworks for the team
- Conduct regular performance reviews and provide actionable feedback
- Build a culture of ownership, proactivity, and continuous improvement
- Oversee the planning and execution of digital marketing campaigns
- Ensure campaigns are aligned with strategy, timelines, and performance targets
- Guide the team in optimizing campaigns based on data and results
- Step in when needed to unblock execution or improve outcomes
- Monitor key metrics and evaluate campaign performance across channels
- Analyze ROI and identify areas for optimization and growth
- Provide clear reporting and insights to leadership
- Use data to drive strategic decisions and improve marketing effectiveness
- Work closely with sales to ensure alignment between marketing and revenue goals
- Facilitate communication between marketing and other departments
- Ensure consistency in messaging, positioning, and customer experience
- Stay up to date with digital marketing trends, tools, and best practices
- Introduce new ideas, strategies, and technologies to improve performance
- Continuously assess competitors and market opportunities
Requirements:
- Proven experience in digital marketing strategy and performance marketing
- Experience leading, mentoring, or coaching marketing teams
- Strong understanding of content, paid media, funnels, and customer journeys
- Ability to analyze data and translate it into strategic decisions
- Advanced Spanish (primary business language) and solid English communication
- Experience in fast-paced, results-driven environments
- Experience in coaching, consulting, or education-based businesses
- Background in high-ticket services or personal development industries
- Familiarity with AI tools and modern marketing tech stacks
- Experience working with remote or distributed teams
- Exposure to scaling businesses or growth-stage environments