Marketing Manager (Job ID: SUAMIC1)

InsideOut is a growing portfolio of healthcare and wellness businesses focused on premium patient care and direct to consumer supplement sales. They are seeking a highly independent Marketing Manager to oversee strategy, execution, optimization, and growth across all marketing initiatives for their three brands.

Responsibilities:

• Develop and manage the complete marketing strategy across all three businesses
• Build monthly marketing calendars and campaign roadmaps
• Present strategies, ideas, and execution plans for approval and independently carry them out afterward
• Create and manage multi channel marketing campaigns designed to drive patient acquisition, supplement sales, and brand authority
• Launch and optimize campaigns across Meta, Instagram, TikTok, Google Ads, and other relevant platforms
• Manage audience targeting, conversion tracking, pixel setup, and budget pacing
• Build and optimize landing pages, lead funnels, and retargeting flows
• Monitor campaign performance and scale successful campaigns profitably
• Oversee social media strategy and content execution across all brands
• Create marketing copy, ad hooks, campaign messaging, and promotional content
• Coordinate video ads, animations, and creative assets while ensuring alignment with the brand voice
• Work with existing recorded content to create engaging short form and long form marketing assets
• Build and manage email and SMS automations using Klaviyo or similar platforms
• Create abandoned cart sequences, nurture campaigns, retention flows, and re engagement campaigns
• Improve customer retention and lifetime value through strategic follow up campaigns
• Track and analyze KPIs including ROAS, CAC, conversion rates, lead quality, and customer lifetime value
• Provide clear and consistent reporting on marketing performance
• Continuously test, improve, and optimize campaigns using data driven decision making
• Identify failed campaigns quickly and scale successful initiatives effectively
• Ensure all marketing materials remain compliant within healthcare, wellness, and supplement advertising guidelines
• Avoid prohibited medical claims and ensure proper disclosures are included where necessary
• Collaborate with leadership for final approval of sensitive claims and messaging

Requirements:

• Proven experience managing full funnel digital marketing campaigns with measurable results
• Strong hands on experience with Meta Ads Manager and Google Ads
• Experience with email and SMS marketing automation platforms such as Klaviyo
• Ability to independently build, launch, manage, and optimize campaigns from start to finish
• Strong copywriting and communication skills in English
• Comfortable working with analytics, attribution, and marketing performance metrics
• Experience creating or coordinating video focused marketing content
• Ability to manage multiple brands, audiences, and campaigns simultaneously
• Strong organizational skills and ability to work independently with minimal oversight
• Experience marketing supplements, telehealth, concierge medicine, peptides, hormones, or functional medicine services
• Familiarity with Shopify, GoHighLevel, ClickFunnels, or similar funnel building tools
• Basic video editing or graphic design skills
• Experience managing compliant healthcare and wellness advertising campaigns
• Bilingual English and Spanish communication skills
• Experience growing personal brands, podcasts, books, or authority based marketing campaigns