Iterable Lifecycle Marketing Manager — Prospect Marketing

Dutch is reimagining pet care by making veterinary expertise accessible anytime, anywhere. The Lifecycle Marketing Manager will focus on converting prospects into committed members through targeted email, SMS, and push programs, while optimizing prospect journeys to drive trial starts and conversions.

Responsibilities:

• Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
• Own day-to-day execution of key prospect moments including:
• Lead nurture & prospect engagement sequences
• Trial new conversion programs
• Abandoned flow re-engagement
• Promotional and time-sensitive offer campaigns
• Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
• Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
• QA campaigns thoroughly (logic, personalization, rendering, links, timing)
• Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
• Support A/B testing of subject lines, content, offers, timing, and segmentation
• Help document and improve prospect lifecycle best practices and templates as the program scales

Requirements:

• 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
• 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
• Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
• Comfort working with funnel data to identify gaps and optimize conversion rates
• Extremely detail-oriented with strong QA instincts
• Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
• Ability to manage multiple campaigns simultaneously in a fast-moving environment
• A bias toward action: ship, learn, iterate
• Experience in subscription, DTC, or consumer health/wellness
• Familiarity with growth experimentation frameworks and prospect lifecycle measurement
• HTML knowledge for email troubleshooting
• Experience collaborating with paid growth or product marketing teams