Acumatica Product Marketing Manager

Net at Work is one of North America’s largest technology advisors and solution providers for small and mid-size businesses. They are seeking an experienced and strategic Product Marketing Manager to define, execute, and optimize go-to-market strategies for their Acumatica solutions practice, focusing on market dynamics and multi-channel marketing campaigns.

Responsibilities:

• Develop and execute integrated go-to-market strategies that align with vertical and horizontal solution offerings
• Build multi-touch marketing plans including messaging, positioning, and campaign blueprints to drive awareness and demand
• Segment and validate target markets, defining ideal customer profiles to optimize campaign effectiveness
• Lead competitive analysis to inform product positioning and sales enablement content
• Collaborate with in-house creative and marketing execution teams to build, launch, and iterate agile marketing campaigns
• Create buyer personas, journey maps, and activation strategies that drive qualified lead generation
• Integrate corporate and solution-specific messaging, including co-branded content (e.g., with Acumatica), to influence funnel progression
• Track and optimize campaign KPIs and recommend adjustments to improve impact
• Partner with the Acumatica practice leader to align marketing initiatives with business goals and strategic imperatives
• Work with sales enablement to create tools, training, and content that increase mindshare and improve product adoption
• Drive event strategy in collaboration with the events team, including client roundtables, webinars, and key industry conferences
• Create and deploy messaging frameworks, sales assets, whitepapers, blog content, and product collateral that articulate clear value propositions
• Recommend content repurposing strategies and channel mix for maximum visibility and engagement
• Lead derivative content planning based on campaign performance and persona-specific behaviors
• Conduct market research to identify industry trends, buyer triggers, and white space opportunities
• Translate insights into actionable marketing strategies and recommendations
• Serve as the voice of the market in cross-functional meetings and strategic planning sessions

Requirements:

• Bachelor's degree in marketing, business, or related field
• Minimum 4 years of experience in product marketing and proven experience marketing ERP solutions specifically Acumatica. Experience with competitive products such as Sage, NetSuite, and native-AI based ERPs is a plus
• Experience developing and executing marketing plans across digital and field channels
• Strong understanding of partner/channel ecosystems and co-branded marketing approaches
• Experience in delivering high-impact, agile campaigns, persona-based targeting, ABM, and lifecycle marketing
• Skilled at gathering data from multiple sources, analyzing trends, and translating insights into effective marketing programs
• Proficiency in campaign management, marketing projects, and content creation tools (e.g., Marketo, ZoomInfo, Monday.com, Canva, and Adobe)
• Proven track record of crafting positioning, creating thought leadership content, and enabling sales
• Deep understanding of ERP technology buyer personas, procurement processes, and the Acumatica ERP ecosystem
• Ability to manage multiple stakeholders, priorities, and fast-paced initiatives in a matrixed organization
• Attention to detail and strong verbal, written, and visual communication skills
• Results-oriented with demonstrated ability to meet pipeline and lead targets
• Innovative, analytical, and detail-oriented with a proactive mindset
• Executive presence and the ability to influence internal stakeholders and external partners