Senior Content Marketing Manager

Crescendo is an AI-Native Customer Experience solution provider dedicated to enhancing customer interactions through innovative technology. They are seeking a Senior Content Marketing Manager to lead thought leadership initiatives, manage content for campaigns and launches, and develop engaging materials for webinars and events.

Responsibilities:

• You ghost-write and co-create with our CEO and leadership team
• You commission and produce data stories
• You write the pieces that make that frame stick
• You build it — from the pre-announcement thought leadership to the post-launch case study
• You create the content that makes Zendesk, Intercom, and Sierra displacement happen
• You write the content that makes a COO at an insurance company feel like we built this for them
• Topic selection, speaker coordination, promotion, live execution, and repurposing
• Pre-event thought leadership
• Live social amplification
• You interview customers, find the insight buried in their results, and turn it into a case study that closes deals
• You use AI as a force multiplier
• You work closely with the VP of Product Marketing on strategy and positioning
• You measure what matters: share of voice, pipeline influence, content-assisted deals

Requirements:

• 6-8 years in B2B content marketing, ideally at a technology company in a category-creation or high-growth phase
• A portfolio of work you're proud of — thought leadership, research reports, campaign content, case studies. Not a content factory. Specific pieces with specific results
• Genuine AI fluency. You use AI tools daily. You have a workflow. You can show us how you produce more without losing quality
• Strong editorial instincts. You know the difference between content that earns attention and content that fills a calendar. You fight for the former
• Comfortable working with technical subject matter experts to extract insight and turn it into something a non-technical buyer finds compelling
• Experience owning a webinar or event content program — not just contributing to one
• Track record of connecting content decisions to pipeline outcomes. You know what worked and why
• You've worked in B2B SaaS in a category-creation environment — where the market didn't have language for what you were building and you helped invent it
• You've ghost-written for a founder or executive and can match a voice that isn't yours
• You've published original research — not just curated statistics — that got cited externally
• You have a point of view on where B2B content is going that most people in the field would push back on