Product Marketer

cside is a web security company focused on browser intelligence, leveraging AI to detect sophisticated web threats. The role involves expanding the GTM team by owning top of funnel strategies, optimizing multi-channel marketing campaigns, and automating lead scoring to maximize conversion rates.

Responsibilities:

• Draft, implement and improve top of funnel strategies. Get leads flowing!
• Build, optimize, and scale multi-channel marketing campaigns across LinkedIn, Google, TikTok, Reddit, newsletters, and emerging platforms. SEO, SERP, LLM discoverability, Ads
• Own reporting: develop dashboards, run A/B tests, and translate metrics into actionable insights
• Own the tech stack for GTM automation, creating systems that reduce inefficiencies and improve outcomes
• Design, run, and analyze iterative growth experiments across the entire funnel: acquisition, activation, retention, and expansion
• Automate lead scoring, account prioritization, and personalized outreach to maximize conversion rates
• Instrument and maintain our analytics stack (GA4, PostHog, HubSpot, SEMrush, etc.) to provide a single source of truth on performance
• Partner with GTM & Product to launch self-serve onboarding flows and product-led virality loops
• Build automated lifecycle campaigns (email, in-app, Pylon) that convert free customers to paying, retained customers
• Craft technical, value‑first narratives that resonate with security engineers & compliance leads
• Report weekly insights and learnings
• Evaluate and unlock new channels to achieve step-change growth