Key skills
AILLMGeminiSaaS
About this role
Close is seeking an AI-charged growth operator to own the website and trial funnel. This role involves optimizing website performance and conversion strategies, leveraging AI to enhance user experience and drive trial signups.
Responsibilities:
- Own everything between traffic and trial. The website roadmap, the landing page architecture, the messaging on every conversion surface, the trial signup flow, the pricing page. The Head of Distribution hands you traffic. You turn it into trials
- Build the testing machine, then run it. Most CRO programs ship 2-4 experiments a month. We expect you to ship more - because you've built agent-assisted workflows for hypothesis generation, variant production, QA, launch, and readout
- Make AI core to how the website actually works. Personalized landing experiences by source. Copy variants generated and tested in hours instead of weeks. Content briefs and page drafts that come out of an agent loop, not a freelancer queue. You'll define what 'AI-native website' means at Close and ship it
- Win at LLM-powered search. Build the systems that get Close cited by ChatGPT, Perplexity, and Gemini for the queries that matter. Track it, optimize for it, and treat it as a real channel
- Connect cleanly into product activation. The trial signup flow hands off to the Product Growth team. You make sure the website → trial → activation path feels like one elegant experience, not three
- Prove it's working. Visitor → trial conversion, trial signup volume, experiment velocity and win rate. If you've been here six months and the numbers look the same, something is wrong
Requirements:
- 8-12 years in growth at a SaaS or PLG company, owning website performance and trial funnel optimization
- Conversion-obsessed. You're the kind of person who notices a button label is off and immediately wants to test a fix
- An AI-native operator. You use it to run experiments you couldn't run before
- Hands-on. You write the copy, pull the data, brief the engineer, review the design, and ship
- Literate in modern search. You understand traditional SEO - technical, on-page, authority
- Technical enough to be dangerous. You can read HTML/CSS/JS, you work close to the code layer
- A systems thinker. You think in CAC, LTV, payback
- You can point to specific experiments, what they tested, and what you learned