Senior Design Director

PepsiCo is a leading global food and beverage company, and they are seeking a Senior Design Director to enhance design leadership and drive business impact across their carbonated soft drink and sparkling brands. The role involves leading a multi-brand design team, ensuring creative excellence, aligning design with business strategies, and fostering talent development within the organization.

Responsibilities:

• Deliver breakthrough brand design and category defining creative across consumer and customer touchpoints. Elevate creative quality, improve brand salience and affinity outcomes, and raise standards across the portfolio through clear creative direction and rigorous craft expectations
• Translate design strategy into measurable outcomes including growth, share, brand equity, and design value. Ensure design priorities and resources align to PBUS AOP, strategic growth plans, and longer-range portfolio priorities. Build narratives and proof points that connect design decisions to commercial impact
• Lead and mentor a multi brand leadership team including Design Directors and connected brand teams. Influence senior stakeholders and drive alignment across portfolio forums, Marketing leadership, and cross functional partners. Establish shared vision, decision pathways, and portfolio wide ways of working that enable speed and coherence
• Partner with PBUS and Global Design leadership to elevate creative standards and deliver cohesive brand experiences across markets. Build alignment on design systems, quality thresholds, and best practices to ensure portfolio work is consistent, premium, and scalable
• Build and develop the next generation of senior design leaders. Strengthen capability and culture through coaching, clear expectations, and performance management. Grow succession depth across the portfolio and model PepsiCo leadership behaviors and values
• Expand the role of Design as a driver of future portfolio transformation, cultural relevance, and innovation. Guide future focused initiatives and long-range brand and portfolio evolution, including new programs, new formats, and integration of international brands where applicable