Siemens is a global technology company focused on industry, infrastructure, transport, and healthcare. The Strategic Marketing Manager will drive growth for designated segments within the Smart Infrastructure Buildings business by enhancing sales comprehension and cultivating customer demand across various vertical markets.
Responsibilities:
- Drive internal and external demand for key offerings and strategic initiatives
- Create sales enablement plans and implement actionable steps to boost engagement with Siemens Smart Infrastructure Buildings' Automation and Mechanical Services
- Work closely with US segment leadership and Global portfolio teams throughout the offering development process
- Establish detailed go-to-market strategies to support the short and long-term direction of these important areas of our business
- Produce and maintain sales enablement materials such as sales playbooks, battlecards, sales pitches, specification and proposal language
- Develop and implement comprehensive roll-out strategies for new or enhanced offerings across both direct and indirect channels
Requirements:
- Required education: Associate or Bachelor's Degree
- 5+ years direct industry experience with strong understanding of mechanical equipment, building automation technology and services, and the smart building industry
- 5+ years of experience relevant experience in the field of product / software marketing and setting go-to-market strategy for executive leadership or C-suite stakeholders
- Required amount of travel with the position: 10%
- Legally authorized to work in the United States on a continual and permanent basis without company sponsorship
- Minimum of 10 years relevant experience in the field of product / software marketing and go-to-market strategy
- MBA preferred