Manager, Retail Marketing and Analytics

Lucy is a company that makes tobacco-free and smoke-free nicotine products, and they are seeking a Manager for Retail Marketing and Analytics. The role involves owning retail marketing initiatives, analyzing performance data, and collaborating with various teams to drive marketing success.

Responsibilities:

• Be a data- and analytics-centered strategic thinker, who also can shape and drive marketing initiatives
• Own retail performance analytics across products, retailers, and geographies: analyzing data, identifying key drivers, and translating insights into clear business recommendations including reporting and dashboards
• Design and evaluate tests and initiatives by measuring impact and determining what should be scaled or stopped
• Partner with sales, account management, operations, and e-commerce to support decision making and ensure alignment
• Get into the details—store-level performance and real-world execution—not just strategy
• You’ve built a clear, structured view of performance across retailers and can confidently say what’s working and what isn’t
• You’ve launched and iterated on multiple tests and scaled at least one meaningful win
• You’ve taken ownership of a key retail marketing initiative(s) and are running it independently
• You’re a trusted partner to sales and leadership, bringing both data and practical recommendations
• You’re comfortable operating in the details while still thinking about how to drive broader growth
• You seek feedback and have absorbed it to visibly improve how you work
• You’ve started taking on responsibilities above your level - the key to developing quickly

Requirements:

• 2-4 years in professional services (consulting, banking, etc.)
• Data- and analytics-centered strategic thinker
• Ability to shape and drive marketing initiatives
• Experience in analyzing data and identifying key drivers
• Ability to translate insights into clear business recommendations including reporting and dashboards
• Experience in designing and evaluating tests and initiatives by measuring impact
• Ability to partner with sales, account management, operations, and e-commerce
• Detail-oriented with a focus on store-level performance and real-world execution
• Developed intuition around consumer behavior
• Exposure to consumer businesses in consulting or other professional services roles
• Experience working retail earlier in life
• Strong sense for what motivates people