Creative Producer UGC Lead TikTok & Snap (Performance Marketing - Video)

Flo Health Inc. is a leading health and fitness app dedicated to improving female health with over 500 million downloads. They are seeking a Creative Production Lead to manage and scale user-generated content (UGC) video production across TikTok and Snapchat, ensuring high-quality and high-volume creative output.

Responsibilities:

• Owning UGC video production output across all pods and content streams
• Managing and developing Creative Producers and motion/video resources across pods
• Ensuring consistent production volume, quality, and turnaround across Organic, Paid, Core, and Testimonials
• Building and maintaining a scalable creative production system across teams
• Partnering with strategists and UA to align production with performance needs
• Ensuring winning concepts are effectively scaled across pods and platforms
• Allocating resources across pods based on priorities and performance signals
• Establishing clear workflows for briefing, production, and iteration
• Driving cross-pod learnings and ensuring best practices are shared and reused

Requirements:

• 5+ years in creative production, UGC, or performance content roles
• Experience managing creative teams (producers, editors, creators)
• Strong understanding of short-form video production for TikTok
• Experience operating high-volume creative production systems
• Ability to balance speed, quality, and scale across multiple workstreams
• Experience working cross-functionally with UA, strategy, and creative teams
• Strong ownership mindset with ability to prioritise and allocate resources effectively
• Fluent English with experience delivering content for US audiences