Growth Marketing Consultant

GrowthBench is a staffing and growth firm specializing in data, analytics, and growth marketing. As a Growth Consultant, you will optimize digital marketing funnels for clients, focusing on customer acquisition and lifecycle marketing while collaborating with various stakeholders.

Responsibilities:

• Plan, launch, and optimize customer acquisition campaigns
• Accurately deploy test and automation tools for our clients
• Implement A/B testing best practices across top-of-the-funnel campaigns including PPC and display ads and landing pages for our clients
• Design and run experiments (and other statistical testing methods) with data-driven hypotheses about improvements to the user experience across the entire user journey
• Develop and execute full-funnel lifecycle marketing campaigns across email, in-app messaging, push notifications and other channels (LCM)
• Create reporting dashboards and be comfortable presenting your results to the client and your peers on a regular basis
• Work with affiliate and PPC agencies as needed
• Monitor and optimize ongoing campaign and marketing funnel performance

Requirements:

• 3-4+ years work experience in growth marketing, performance marketing, lifecycle, CRM, CDP, customer journeys, customer analytics
• Proven experience with Hubspot, Braze, Segment, Iterable, SFCM, Amplitude, Attribution, Mixpanel, or AWS
• Ideally, you have a Bachelor's degree or higher in marketing, communications, or related field (equivalent marketing experience will be considered)
• Familiarity with ETL processes and syncing customer data across systems
• Experience with SaaS platforms and affiliate marketing
• You are an analytical thinker who also has a creative side
• Ambiguous and open-ended requests don't scare you
• You take a methodical approach to problem-solving and know how to ask the right questions when you don't have all the answers
• You are a quick learner that is comfortable explaining technical concepts clearly