GrowthBench is a staffing and growth firm specializing in data, analytics, and growth marketing. As a Growth Consultant, you will optimize digital marketing funnels for clients, focusing on customer acquisition and lifecycle marketing while collaborating with various stakeholders.
Responsibilities:
- Plan, launch, and optimize customer acquisition campaigns
- Accurately deploy test and automation tools for our clients
- Implement A/B testing best practices across top-of-the-funnel campaigns including PPC and display ads and landing pages for our clients
- Design and run experiments (and other statistical testing methods) with data-driven hypotheses about improvements to the user experience across the entire user journey
- Develop and execute full-funnel lifecycle marketing campaigns across email, in-app messaging, push notifications and other channels (LCM)
- Create reporting dashboards and be comfortable presenting your results to the client and your peers on a regular basis
- Work with affiliate and PPC agencies as needed
- Monitor and optimize ongoing campaign and marketing funnel performance
Requirements:
- 3-4+ years work experience in growth marketing, performance marketing, lifecycle, CRM, CDP, customer journeys, customer analytics
- Proven experience with Hubspot, Braze, Segment, Iterable, SFCM, Amplitude, Attribution, Mixpanel, or AWS
- Ideally, you have a Bachelor's degree or higher in marketing, communications, or related field (equivalent marketing experience will be considered)
- Familiarity with ETL processes and syncing customer data across systems
- Experience with SaaS platforms and affiliate marketing
- You are an analytical thinker who also has a creative side
- Ambiguous and open-ended requests don't scare you
- You take a methodical approach to problem-solving and know how to ask the right questions when you don't have all the answers
- You are a quick learner that is comfortable explaining technical concepts clearly