AI Email Marketing Specialist — Platform Evaluation & Email Strategy (Project-Based Trial)

Empowered Cooks is a small business seeking an AI Email Marketing Specialist to evaluate their email marketing platforms and strategies. The role involves assessing current email marketing effectiveness, providing recommendations, and implementing the chosen solution to enhance email marketing ROI.

Responsibilities:

• Evaluate our options — 3 Shopify-native platforms plus the case for staying on and better using Customer.io — and deliver a written recommendation with a real cost-benefit analysis
• Implement the chosen path: migrate us to a new platform, or rebuild our Customer.io setup the right way — with the solution live and working
• Build and launch a proper set of automated email sequences in the chosen platform
• By day 30, I want a clear picture of cost (savings or justified spend), revenue from email being tracked, and a simple dashboard showing email sends through to revenue, unsubscribe rates, and referrals
• The trial project: evaluate 3 Shopify-native platforms against the option of staying on and better using Customer.io, and deliver (1) a written recommendation with cost-benefit analysis, (2) a detailed execution plan with scope, timeline, and budget for implementation, and (3) a clear in-scope/out-of-scope breakdown. Timeline: 1–2 weeks

Requirements:

• Experience with email marketing platforms, specifically Customer.io and Shopify-native platforms
• Ability to evaluate and analyze email marketing strategies and platforms
• Strong analytical skills to deliver cost-benefit analysis
• Experience in implementing email marketing solutions and automations
• Ability to build and launch automated email sequences
• Experience in tracking email performance metrics such as revenue, unsubscribe rates, and referrals
• Strong written communication skills for delivering recommendations and execution plans
• Familiarity with ClickFunnels
• Experience in small business email marketing
• Knowledge of AI tools in email marketing