Marketing Manager

Sell Then Stay AZ is an Arizona-based real estate company focused on helping homeowners in challenging situations. They are seeking a senior Marketing Manager to lead their marketing efforts, including paid media, organic content, and reporting, while taking full ownership of the marketing engine.

Responsibilities:

• Own the entire marketing engine: paid media, organic content, attribution, reporting, and creative
• Inherit and optimize 4 active Google Ads campaigns
• Manage Meta Ads for conversions, traffic, lead generation, and retargeting
• Launch a new YouTube Ads channel this quarter
• Ensure conversion tracking and pixel hygiene across various platforms
• Develop an organic social calendar for short-form video across multiple social media platforms
• Write ad copy, landing pages, and CRO content in the brand voice
• Create SMS and email nurture strategies, sequences, and copy
• Provide weekly performance reporting on marketing efforts
• Manage vendors including video editors, designers, photographers, and SEO contractors

Requirements:

• 5 to 10 years of hands-on marketing experience, including paid media ownership
• Deep Meta Ads Manager experience: campaign build, optimization, and reporting
• Google Ads proficiency in Search, Display, bidding strategies, and keyword management
• GA4 and conversion tracking expertise
• Intermediate Excel or Google Sheets skills: dashboards, pivot tables, and charts
• Strong written English and the ability to write copy that converts and sounds human
• Experience managing freelancers or outside vendors
• Working knowledge of HubSpot for reading pipelines and reports
• Windsor.ai, Supermetrics, or similar attribution tools
• Canva or a comparable design tool
• Real estate or home services background