Marketing Manager

Butler Specialty Company is a furniture design and manufacturing company with a rich history. They are seeking an experienced marketer to lead their growth by managing brand, creative, digital, and growth marketing initiatives across the organization.

Responsibilities:

• Lead Butler’s social media strategy across Instagram, Pinterest, LinkedIn, and emerging platforms to foster engagement and acquire customers
• Manage email marketing campaigns, segmenting customers and automating flows to drive conversion and retention
• Oversee quarterly print catalogs and direct mail campaigns, aligned with Butler’s branding and commercial priorities
• Improve the Butler website through Furnishweb, including landing page, merchandising, and user experience enhancements
• Support High Point showroom setup and trade show coordination
• Evolve and grow Butler’s loyalty program
• Identify and negotiate influencer and creator partnerships
• Oversee paid media campaigns across Google, Meta, Pinterest, and LinkedIn
• Partner with external agency on SEO and organic growth initiatives
• Use AI tools to support content creation and marketing workflows
• Create marketing and presentation materials for business development and key accounts
• Track performance, analyze results, and use insights to improve marketing efforts across channels

Requirements:

• 3-5+ years of experience in marketing, brand strategy, or growth-focused roles
• Required experience: social media, email marketing, creative
• Ability to think strategically while remaining hands-on in a fast-moving environment
• Proven ability to manage multiple initiatives simultaneously
• Strong communication and collaboration skills, with comfort working across department, external partners, and leadership teams
• Entrepreneurial mindset with strong problem-solving abilities and a bias toward ownership and initiative
• Naturally curious about AI tools, emerging technologies, and scalable marketing systems that improve efficiency and performance
• Bonus experience: DTC/e-commerce, B2B customer acquisition, web development, or UX design
• Interest or experience in furniture, interior design, home furnishings or luxury goods space