Sr. Manager, Growth Marketing Analytics and Insights

Bluehost is an all-in-one platform dedicated to helping small businesses grow online. They are seeking a Senior Manager, Growth Marketing Analytics and Insights to lead the measurement strategy for growth investments, drive experimentation, and translate data into actionable business decisions.

Responsibilities:

• Own measurement strategy for paid and performance marketing looking through the lens of attribution and incrementality
• Design and evaluate conversion and lift tests to quantify true incremental ROI
• Drive budget optimization across channels and campaign options using marginal return analysis
• Build scenario analyses and business cases to support paid media investment decisions
• Translate data into business and impact narratives
• Lead performance analytics across including search, social, seo, media, and lifecycle marketing
• Identify growth opportunities through deep channel, campaign, and cohort analysis
• Develop attribution frameworks with a balance of rigor with operational simplicity
• Think through growth and impact lens and design tests to answer specific questions
• Orchestrate analysis harnessing existing BI tools and workflows
• Identify and harness AI-enabled tools to detect trends, opportunities and insights
• Develop or vide code dashboards and reports that surface relevant KPIs
• Evaluate and implement best-in-class measurement tooling and data infrastructure improvements
• Partner with Growth, Product, Finance, and Data Science teams to align on shared metrics and reporting, and connect spend to growth and LTV outcomes
• Enable marketing and channel teams with self-serve analytics tools and clear KPI frameworks
• Present insights and recommendations to senior leadership with clarity and confidence
• Champion a culture of experimentation and data-informed decision-making across the growth org

Requirements:

• 7-10+ years of experience in growth analytics, marketing analytics, or data science within a digital-first or SaaS environment
• Deep expertise in marketing measurement, including incrementality testing, multi-touch attribution, and media mix modeling
• Proven track record designing and interpreting A/B and lift tests at scale
• Experience building and communicating business cases for budget allocation and investment decisions
• Ability to work cross-functionally and influence without authority across marketing, product, and finance stakeholders
• Strong data visualization skills using packaged tools or vibe coded apps
• Exceptional communication skills — able to translate complex analytical findings into clear, actionable narratives for non-technical audiences
• Experience in SMB-focused platforms, or subscription-based digital products
• Familiarity with AI-enabled analytics tooling for anomaly detection, forecasting, or insight automation
• Background working with performance marketing channels at scale (search, social, affiliate)
• MBA or advanced degree in Statistics, Economics, Data Science, or related quantitative field