Growth Marketing Manager - Creative Strategy

Nourish is on a mission to improve people’s health by making it easy to eat well. As a Growth Marketing Manager - Creative Strategy, you'll own the creative strategy engine for paid social, focusing on platforms like Meta and TikTok, to drive growth and improve health outcomes through effective advertising.

Responsibilities:

• Own the creative strategy engine for paid social channels: You'll drive efficient growth across our core channels, starting with Meta and TikTok. You’ll set creative roadmaps, develop ad concepts, and iterate toward ad winners and lower CPA. You’ll use performance data to experiment with new hooks, formats, messaging, and cultural trends
• Lead quarterly and weekly creative testing: You'll translate performance data into insight-driven briefs and guide internal teammates, agencies, and influencer partners to deliver impactful assets
• Collaborate with creative team to ship winning creative: You'll work directly with Design, Video, Copy, and Influencer to brief, review, and scale concepts, acting as a coach and light creative director to strengthen creative output
• Own creative reporting and insights: You'll own weekly creative strategy reporting and partner with Paid Media to analyze results and suggest optimization opportunities. Your analyses will translate data into actionable insights, test priorities, and scale decisions
• Drive broader strategic analysis and learning: You’ll lead macro analyses that go beyond weekly performance, looking across audience, messaging, and other key drivers to identify larger growth opportunities

Requirements:

• 3–5 years of direct experience as a growth marketing manager or creative strategist, ideally within a performance creative agency or in-house team
• Strong creative instincts and ability to turn insights into innovative, on-trend paid social concepts
• Excellent creative partner who works seamlessly with creatives, communicates learnings clearly, values feedback, and can act as a coach or light creative director on briefs
• Intellectually curious and drawn to insight generation, strong at pattern recognition, spotting performance trends in creative data, and uncovering the human insight behind what's working
• Data-driven problem solver comfortable interpreting performance metrics and translating insights into creative action
• Detail-oriented and organized, ensuring high-quality work and meeting deadlines
• Scrappy, action-oriented, and self-motivated, excited to solve problems at both the strategic and tactical levels
• Ability to thrive in fast-paced environments where priorities shift and stakes are high
• Legally authorized to work in the U.S
• Backgrounds in copywriting, organic social, or UGC can be additive
• Experience in a startup or agency environment