Senior Product Marketing Manager

Airlock Digital is a global leader in application control and allowlisting, empowering organizations to operate free from malware and ransomware. They are seeking a Senior Product Marketing Manager to drive product-level go-to-market strategy and execution, translating market positioning into compelling product narratives and ensuring clear communication across the buyer journey.

Responsibilities:

• Translate Airlock Digital’s overall market narrative into clear product-level positioning and messaging for specific capabilities and solutions
• Develop messaging that communicates the value of Airlock’s platform to security practitioners, IT leaders, and executive buyers
• Ensure consistent product messaging across marketing materials, sales assets, partner communications, and digital channels
• Own go-to-market planning and execution for new product capabilities, feature releases, and enhancements
• Partner with Product Management to define target audiences, problem spaces, value propositions, and messaging strategies for new initiatives
• Lead cross-functional launch coordination across marketing, sales, and channel teams
• Measure and refine launch performance using defined success metrics and market feedback
• Develop product narratives, pitch materials, and competitive positioning that support sales engagement
• Create core product marketing assets including solution briefs, competitive battlecards, messaging guides, and product presentations
• Support strategic sales opportunities by providing positioning guidance and competitive insights
• Partner with Product Enablement and Sales Enablement teams to ensure product messaging and assets are translated into scalable training and field readiness initiatives
• Develop messaging and positioning for strategic technology integrations and alliance partnerships
• Support joint solution narratives and 'Better Together' messaging with key ecosystem partners
• Create partner-facing product marketing assets that help partners position and sell integrated solutions
• Collaborate with Channel and Alliances teams to ensure partner messaging aligns with Airlock’s broader product narrative and go-to-market strategy
• Monitor cybersecurity market trends across endpoint security, EDR/XDR ecosystems, and application control
• Develop competitive insights and positioning frameworks that help sales teams differentiate Airlock against alternative solutions
• Gather insights from customers, prospects, and field teams to inform messaging and go-to-market strategy
• Develop product marketing content that supports the buyer journey, including solution briefs, whitepapers, case studies, and product-focused thought leadership
• Partner with Content and Demand Generation teams to ensure marketing programs reflect product messaging and market positioning
• Amplify customer success stories that highlight real-world outcomes and reinforce Airlock’s value
• Partner closely with Product Management, Sales, Marketing, Channel, and Customer Success teams to ensure consistent go-to-market execution
• Provide clear strategic briefs and product insights to content, demand generation, and creative teams
• Act as a key connector across teams to ensure Airlock’s product story is consistently communicated across customer touchpoints

Requirements:

• 8+ years of B2B product marketing experience, preferably within enterprise SaaS or cybersecurity
• Strong experience developing product positioning, messaging frameworks, and go-to-market strategies for technical products
• Experience supporting product launches and translating complex technology into clear market narratives
• Experience creating sales enablement assets such as pitch decks, battlecards, and solution messaging
• Experience developing marketing content that translates complex technical concepts into clear narratives, including thought leadership, whitepapers, solution briefs, videos and website messaging
• Strong understanding of cybersecurity markets, technologies, and buyer personas is highly preferred
• Excellent written and verbal communication skills with strong storytelling ability
• Comfort working cross-functionally in fast-paced, high-growth environments
• Experience marketing endpoint security, application control, or adjacent cybersecurity technologies
• Experience supporting technology alliances or ecosystem integrations
• Experience working with partner-driven go-to-market models
• Experience working in high-growth cybersecurity startups or scale-up environments