Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for consumers and businesses.
Develop a deep understanding of Snap's audience personas, mindsets, attitudes, values, and behaviors.
Develop highly creative, innovative consideration campaigns, narratives, success stories, thought leadership, industry partnerships across audiences.
Craft value propositions and messaging frameworks that are fueled by audience insights to capture new customers and sustain existing relationships.
Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience.
Develop playbooks, toolkits, and frameworks to standardize how we market to and with our audiences worldwide.
Define success metrics, measure campaign performance, and continuously iterate based on insights.
Stay ahead of advertising trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap.

10+ years of experience in marketing, including 1+ years manager experience.
Experience building programs that resonate with business and consumer audiences—especially within Social Media and Technology.
Experience leading lifestyle and culture-driven activations, with a strong understanding of how to build marketing programs around emerging trends, real-time cultural moments, and the behaviors of next-generation consumers.
Proven strategic leader with the ability to anticipate challenges, synthesize complex inputs, and drive clear, high-impact decisions across functions and geographies.
Deep passion for the marketing and a forward-looking perspective on marketing technology.

Manager, Consumer Marketing

Key skills