VP, Programmatic Strategy – Operations
El Segundo, California, United States of America
Full Time
4 hours ago
$175,000 - $185,000 USD
No Visa Sponsorship
Key skills
Analytics
About this role
Role Overview
- Lead the strategic development of programmatic media plans
- Design media strategies spanning CTV, display, video, and DOOH
- Build plans rooted in business objectives
- Translate client briefs into sophisticated programmatic plans
- Demonstrate mastery of the programmatic ecosystem
- Own the relationship between programmatic and the broader biddable ecosystem
- Build measurement frameworks that answer real business questions
- Partner closely with analytics and data science teams
- Maintain hands-on fluency across major DSP environments
- Provide technical direction on audience strategy
- Serve as the primary operational lead for the programmatic team
- Directly manage Directors and Associate Directors
Requirements
- 10+ years in programmatic media with progressive responsibility
- Expert-level knowledge of the programmatic ecosystem
- A track record of developing sophisticated programmatic strategies
- Real experience building measurement frameworks beyond last-click
- Deep technical platform knowledge: DV360, The Trade Desk
- Experience managing senior direct reports (Directors and above)
- Agency experience required
- Automotive account experience strongly preferred
Benefits
- generous medical, dental, vision, pet insurance
- commuter benefits
- disability and life insurance coverage
- 401(k) matching
- up to 14 holidays per year
- a “Do Good Day”
- unlimited PTO
- employee social and wellness events
- a DEI Council
- auto purchase rebate program
- monthly wellness allowance
- in-office amenities such as fresh kombucha and an in-house barista