Conceptualization, management, optimization and scaling of paid social campaigns across all relevant social media platforms (e.g., TikTok, Instagram, Pinterest, LinkedIn, etc.)
Strategic consulting for (inter)national clients in the development and implementation of data-driven social media strategies, including responsibility for planning and executing complex campaign projects
Analysis, evaluation and continuous optimization of relevant performance KPIs, and deriving data-driven recommendations to further develop campaigns
Monitoring market and industry trends, testing new platform features, and developing innovative approaches to generate best practices and successful case studies
Close collaboration with internal teams and support in advancing internal social paid processes, standards and knowledge transfer within the team

Relevant professional experience in social advertising and confident use of Facebook Ads tools
Know-how in auction-based platforms
Experience creating audience-targeted and cross-channel campaigns
Openness to other topics related to performance marketing (including its interplay with social). Experience in operational campaign management is an advantage
Independent working style, strong communication skills and team spirit, and enjoyment in working with clients and colleagues

A modern and dynamic company culture and a varied role with significant responsibility in an entrepreneurial environment
Daily new challenges and the opportunity to work independently in an experienced and successful team with flat hierarchies and short decision-making paths
Deep insights into the glamorous world of high-profile personalities combined with a creative working atmosphere in our Marketingmühle
Numerous benefits such as company fitness Wellpass, complimentary beverage selection, candy bar, a unique office at our Marketingmühle, attractive discounts, team events, professional development and more

Senior Paid Social Marketing Manager

Key skills