Partner with Marketing Operations leadership to support the overall ownership and evolution of the Marketo instance
Execute the operational vision for Marketo, including lifecycle processing, lead scoring, routing logic, and system workflows
Build, maintain, and optimize smart campaigns, nurture programs, and operational processes that support scalable marketing execution
Support and maintain integrations between Marketo and CRM (Salesforce preferred) and other marketing tools
Monitor and troubleshoot sync issues, ensuring accurate and timely data flow across systems
Help maintain data integrity within Marketo through ongoing governance, normalization, and system checks
Support campaign builds across teams, including program setup, list imports, segmentation, and token population
Partner with stakeholders to ensure campaigns are executed in alignment with best practices and operational standards
Troubleshoot campaign issues and provide hands-on support to keep programs running smoothly

5-10 years of experience in marketing operations or marketing automation
Strong hands-on experience with Marketo, including campaign builds, lifecycle processing, and system management
Experience supporting lead scoring, routing, and lifecycle frameworks
Familiarity with CRM systems (Salesforce strongly preferred) and marketing-to-sales processes
Familiarity with MAP (Marketo strongly preferred)
Familiarity with our core marketing systems: Demand Base, Asana, Qualified, Mobly, Swoogo preferred
Ability to troubleshoot technical issues and manage system integrations

Marketing Operations Manager

Key skills