Establish and maintain an effective call point schedule based on the assigned call book to sell the FIFCO portfolio
Communicate and track all programming with wholesalers and internal sales and marketing; including execution of ads, features, displays and INBI
Sell in programming created with and by Marketing and Trade Marketing
Establish credibility and a working relationship with our internal field sales positions as well as FIFCO USA wholesalers
Attend key wholesaler business planning meetings as it pertains to chain business
Initiate relationships and schedule meetings with key decision makers for assigned accounts both in the field and at their HQ
Coordinate with Sales Operations and Insights Analysts in all areas of analysis (pricing, distribution, OOS, INBI, features and shelf space)
Work regularly in key markets for assigned accounts to drive and track execution of regional and national retail initiatives
Develop post and pre promotional analysis, schematic distribution and shelf space opportunities, category validator account strategy, and field sales reporting/tracking tools
Influence field marketing and brand teams to support channel strategy through effective promotions, merchandising, and specialty package development
Identify and drive distribution opportunities
Develop and manage individual retail annual business plans for each call point; including the identification of the account’s SWOT, distribution gaps, POD level opportunities and promotional opportunities
Utilize CRM/KARMA for surveys and as a communication tool for internal network
Manage pricing along with the Market Managers
Understand market trends and how they affect our business
Must have a working knowledge of all available resources (iDIG, VIP SRS, Circana, BI, etc.)
Budget management
Understand the reset process for assigned chains, including timing, new items, paperwork requirements
Actively exhibit a commitment to support a diverse and inclusive work environment
Other duties as assigned
Requirements
Bachelor’s Degree or equivalent experience
3-5 years’ sales experience
Experience using syndicated data (i.e. Circana, Nielsen, VIP)