Growth Marketing Lead

Role Overview

• Execute growth marketing initiatives across Intellect’s core business units while supporting broader global growth opportunities
• Drive enterprise pipeline generation across a multi-channel mix with a strong emphasis on B2B events, alongside inbound, partnerships, digital campaigns, content, SEO, paid acquisition, and outbound-supporting channels
• Own and optimize the events-led growth motion, including planning and execution of B2B events and driving post-event conversion into qualified enterprise opportunities
• Monitor performance across all channels, with a focus on event-driven pipeline contribution, and identify opportunities to improve conversion rates and channel effectiveness
• Use data and performance insights to continuously optimize marketing activities and improve end-to-end funnel efficiency
• Execute and optimize enterprise demand generation programs across B2B events, webinars, partnerships, paid media, content, SEO, digital campaigns, and account-based initiatives
• Support efforts to convert awareness and engagement into qualified enterprise opportunities
• Maintain attribution, funnel reporting, and campaign performance visibility across the marketing lifecycle
• Partner closely with sales and revenue operations to improve lead quality, campaign effectiveness, and pipeline conversion
• Ensure marketing programs align with enterprise sales priorities and commercial objectives
• Drive product marketing initiatives including positioning, messaging, and go-to-market execution
• Translate complex mental healthcare and organisational wellbeing solutions into clear and compelling customer-facing narratives
• Develop sales enablement materials, case studies, customer stories, and marketing collateral
• Collaborate cross-functionally with product, operations, clinical, and revenue teams to ensure messaging reflects customer needs and product developments
• Support Intellect's category leadership through consistent and effective market positioning
• Maintain visibility into funnel performance, campaign effectiveness, attribution, and marketing ROI
• Develop reporting and dashboards that support data-driven decision making
• Leverage automation, AI tools, and scalable workflows to improve execution efficiency
• Improve marketing processes, campaign operations, and reporting consistency
• Support continuous optimization of marketing systems and operational workflows
• Partner closely with revenue, client success, product, operations, and finance teams to support company growth objectives
• Contribute insights and recommendations that improve go-to-market execution and marketing performance
• Collaborate across functions to ensure alignment between marketing initiatives and commercial priorities
• Support a culture of accountability, experimentation, and continuous improvement

Requirements

• 5-8 years of experience across growth marketing, demand generation, product marketing, performance marketing, or related marketing functions
• Strong commercial and analytical mindset with experience working with metrics such as CAC, conversion rates, attribution, pipeline contribution, and ROI
• Proven ability to execute across multiple marketing disciplines in a fast-paced environment
• Highly resourceful and comfortable operating within lean teams
• Experience driving measurable B2B pipeline generation and supporting enterprise sales cycles is strongly preferred
• Strong project management and prioritisation skills
• Comfortable collaborating across sales, product, operations, and leadership teams
• Familiarity with AI-enabled workflows, automation, and modern marketing tooling
• Regional APAC experience is a plus
• Prior healthcare or mental health experience is not required

Benefits

Why You’ll Love Working With Us:

• Global company – work in a diverse environment with people from nearly 20 countries
• Generous leave policy – time off to rest and recharge
• Christmas week off – company-wide break during Christmas, separate from annual leave
• Birthday leave – enjoy a day off on your birthday
• Quarterly mental health days – one day off every quarter to focus on your wellbeing
• Flexible work arrangements – work in a way that suits your lifestyle and goals
• Work-life balance – a culture that values personal time and long-term wellness
• Medical coverage – comprehensive insurance for peace of mind
• Performance bonus – high performance is recognised and rewarded
• Development budget
• annual allowance to support your professional development
• Mental health support – premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care
• Socials **and communities **– regular non-work events/activities to connect and have fun together