Develop and manage a structured, content roadmap aligned with brand positioning and long-term growth priorities.
Ensure messaging consistency while enabling vertical-specific differentiation.
Partner with business units and sales to translate commercial priorities into compelling content across formats, including website pages, event materials, sales decks, brochures, and case studies.
Build unique and engaging authority-building assets that strengthen Hexion’s credibility and support downstream demand generation efforts.
Own the content on Hexion’s website and overall performance in collaboration with the wider marketing team.
Manage publishing workflows, UX coordination, content audits, and ongoing optimization.
Lead SEO/ AEO strategy across the website, including keyword planning, on-page optimization, and content structuring to improve organic visibility and search rankings.
Monitor website performance using GA4 and related tools.
Develop dashboards and insights that inform content strategy, user experience improvements, and digital investment decisions.
Uphold Hexion’s overall brand standards across digital channels.
Establish content guidelines, tone-of-voice frameworks, and digital governance processes.
Own the relationship with the web design and development agency to ensure performance, quality, and alignment with brand standards.

5+ years of experience in B2B content marketing, digital strategy, or website management
Strong experience developing enterprise-level content strategies across multiple business units
Experience with using AI tool and building custom agents like Tone of Voice Agent, to accelerate work and automate manual tasks.
Proven ability to create high-impact case studies and thought leadership content
Experience managing and optimizing B2B websites at scale
Hands-on experience with: CMS platforms (Webflow, WordPress, Sitecore, or similar)
GA4 and website analytics tools
SEO/ AEO tools and best practices
Strong understanding of how content supports demand generation (without necessarily owning campaigns)
Proven ability to translate technical or industrial subject matter into clear, compelling messaging
Experience coordinating cross-functional stakeholders and managing external vendors
Strong editorial judgment and brand stewardship capability
Analytical mindset with comfort interpreting digital performance data.

Senior Content Strategist

Key skills