Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts
Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps
Foster a culture of testing, learning, and continuous improvement across campaigns
Report marketing performance to leadership with clear connection to pipeline and revenue outcomes
Lead, coach, and develop a team across paid media, email, events, and digital marketing
Create a high-accountability, high-support environment with clear expectations and strong execution
Oversee content strategy, website performance, SEO, and emerging AI search visibility
Own the event marketing strategy for webinars, conferences, summits, and field events
Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns
Measure event impact across registrations, attendance, pipeline, and revenue
Lead paid media strategy across search, social, and other digital channels
Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance
Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact

7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results
3–5 years leading marketing teams, including hiring, coaching, and setting priorities
Proven success executing integrated campaigns across email, events, paid media, and digital channels
Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting
Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta
Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact
Strong cross-functional communication and stakeholder management skills

Director of Growth Marketing

Key skills