Build and launch high-converting Shopify landing pages designed for cold paid traffic.
Develop and customize Shopify themes using Liquid, Online Store 2.0 architecture, sections, blocks, and metafields.
Implement ongoing theme updates, enhancements, and custom functionality.
Optimize layouts, product pages, collection pages, and landing page experiences.
Design, implement, and analyze A/B tests and multivariate experiments.
Continuously improve user experience, offers, messaging, and conversion paths.
Collaborate with marketing stakeholders to identify testing opportunities and growth initiatives.
Leverage performance data to make informed recommendations and improvements.
Optimize page speed and Core Web Vitals across desktop and mobile.
Ensure mobile-first performance and usability standards.
Maintain clean, scalable, and high-quality code standards.
Troubleshoot and resolve front-end performance issues.
Implement and maintain an accurate tracking infrastructure.
Manage Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), and Google Tag Manager (GTM).
Ensure event tracking accuracy across the conversion funnel.
Support reporting and attribution initiatives through reliable data collection.

5+ years of professional web development experience.
Proven track record developing and optimizing Shopify stores for DTC brands.
Expert-level Shopify development skills, including: Liquid, Shopify Online Store 2.0 , Sections and Blocks, Metafields, and Theme Architecture
Strong proficiency in: HTML, CSS, Vanilla JavaScript
Demonstrable experience running and implementing CRO, A/B testing, and experimentation programs.
Strong understanding of mobile-first design and development principles.
Hands-on experience optimizing page speed and Core Web Vitals.
Experience implementing and maintaining: Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM)

Nice-to-Have Qualifications

Experience with CRO and experimentation platforms such as: Intelligems, Convert, and VWO
Experience with Shopify page builders, including: Replo, Shogun, GemPages, PageFly
Strong visual design instincts and ability to collaborate from Figma designs.
Experience working in high-growth DTC e-commerce environments.
Familiarity with paid social acquisition funnels and Meta advertising ecosystems.

Senior Web Developer – DTC

Key skills