Set the global B2C marketing strategy, annual plan, and budget allocation across 9 CEE markets
Lead and develop regional marketing leads / country CMOs and coordinate with our Head of Performance
Integrate brand and performance into one operating model: positioning, messaging, campaign architecture, growth experiments
Own the numbers: acquisitions, orders, revenue contribution, CAC, channel mix, and conversion quality
Build the operating cadence: priorities, reporting, decision rituals, ownership by market and channel
Partner cross-functionally with product, BI, finance, and country leadership
Roll up your sleeves on critical launches and market priorities when it matters

5+ years of senior B2C marketing leadership experience, including at least 3+ years leading marketing in a multi-market or multi-country business.
Proven ownership of growth metrics (acquisitions, orders, revenue, CAC, ROI) with concrete, measurable results you can walk us through.
Hands-on experience across both brand building and performance marketing (Google Ads, Meta Ads, programmatic, SEO, CRM, or similar), not just oversight, real execution depth.
3+ years of people leadership experience, including managing senior marketers or regional leads across multiple countries.
Strong analytics literacy: comfortable working directly with BI/data teams, reading dashboards, and making data-driven decisions.Active use of AI tools (such as ChatGPT, Claude, Perplexity or similar) as part of your daily workflow, for analysis, creative iteration, reporting, or research.
Fluent English (C1+), written and spoken.
Native level of CZ/SK/RO/HU.

Free psychotherapy sessions on Hedepy
Full ownership of a critical growth function in a mission-driven company
Remote-first setup with flexible hours
A team that genuinely believes in moving fast, using AI well, and not wasting time on theater
Direct collaboration with founders and leadership

Global B2C CMO

Key skills