Director, Integrated MarComms

Role Overview

• Design comms strategies that start in social, not end there
• Ensure Tinder narratives are optimized for how GenZ consumes content: short-form video, creators, podcasts, niche communities, and emerging platforms
• Partner closely with Marketing, Social, and Brand Partnerships to ensure narrative cohesion across paid, owned, and earned channels
• Shape and amplify culturally resonant narratives, connecting with Gen Z audiences across all social platforms
• Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations
• Build and nurture a diverse ecosystem beyond traditional media including creators, influencers, podcast hosts, and cultural commentators
• Focus on building measurable earned impact through social media share of voice and engagement signals

Requirements

• Ability to translate strategy into execution across markets
• Strong campaign execution and delivery mindset
• Solid understanding of:
• social-first ecosystems
• influencer marketing
• digital content trends
• Strong cross-functional collaboration skills
• Ability to manage multiple stakeholders in a matrix environment
• Data-driven approach to:
• performance tracking
• campaign optimization
• Strong project management and prioritization skills
• Builds and maintains local creator and media relationships

Benefits

• Comprehensive health coverage
• Competitive pay
• Team bonding events
• Yoga classes
• Social events