Campaign QA Specialist

Role Overview

• QA all campaign builds across Meta (primary), Google, and TikTok prior to launch, verifying ad set structure, naming conventions, budget allocation, audience targeting, placements, and scheduling
• Confirm creative assets are correctly mapped to the appropriate ad sets and align with the approved brief — including copy, CTAs, landing page URLs, and UTM parameters
• Validate tracking setup across platforms, ensuring pixel fires, CAPI events, conversion actions, and attribution windows are correctly configured
• Identify and document pre-launch discrepancies, routing issues back to the media buyer with clear, actionable notes on what needs to be corrected
• Maintain a structured QA checklist and launch log for every campaign to ensure consistency and accountability across accounts and platforms
• Support occasional campaign builds on Google and TikTok as needed

Requirements

• Hands-on experience with Meta Ads Manager, Google Ads, and TikTok Ads Manager
• Solid understanding of campaign architecture — campaign, ad set, and ad-level structure across platforms
• Familiarity with tracking infrastructure including Meta Pixel, CAPI, Google conversion tracking, and attribution window logic
• Strong working knowledge of UTM parameter conventions and URL QA
• Exceptional attention to detail with a systematic, checklist-driven approach to work
• Clear written communication skills — able to flag issues concisely and without ambiguity
• Ability to work to tight pre-launch deadlines without compromising accuracy
• Experience with or exposure to media buying is a plus, but not required.