Own and administer the marketing technology stack, with HubSpot as the system of record
Architect and maintain scalable marketing automation systems that support multi-segment buyer journeys
Design and deploy AI-powered workflows using tools such as Clay, Claude, and similar platforms
Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms
Own the architecture and performance of the inbound pipeline, including forms, routing logic, and sales handoff workflows
Build and maintain marketing performance dashboards in HubSpot that give real-time view of performance

6+ years of experience in Marketing Operations or a closely related discipline
HubSpot expertise is required; CRM administration experience at an advanced level
Hands-on experience building AI-powered workflows and automations using tools such as Clay, Claude
Proven experience managing lead scoring, persona segmentation, and account-based marketing infrastructure
Experience with data enrichment tools, identity resolution, and multi-system integration management
Proficiency with analytics and BI tools; Mixpanel and Metabase experience preferred

Marketing Operations Manager

Key skills