Content Strategist

Role Overview

• Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with the client's audience of restaurants, stadiums and venues
• Identify new content topics through a variety of methods (customer interviews, competitive analysis, internal council of product marketers, sales leaders, & executives, etc.) using a journalist's instinct for a great story
• Plan and produce content, such as video podcasts, live event webinars, or interactive web pieces with internal partners and vendors.
• Create and manage a detailed editorial calendar, in alignment with our distribution teams, leveraging our organic social channels, paid campaigns and email marketing efforts
• Own our bi-weekly newsletters, which packages up all of our video content, blogs, interactive content and customer stories to ensure these valuable assets find their audience
• Interview internal and external SMEs, incorporating customer voices & proprietary data in our content to help it stand out from the pack
• Work within our webinar platform and CMS to ensure the entire registration, go-live, and post-event experience is smooth for attendees.
• Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability
• Partner with Product Marketing to activate and execute on product launch campaigns and landing pages targeting Restaurants
• Map all content to the buyer's journey and align content plans with business goals
• Determine how to leverage AI tools to accelerate the velocity of our content creation and develop interesting new content formats for our audiences
• Measure, analyze, & report on content performance to inform future content trends. As we get more feedback from our audiences, you'll take that feedback and help the team refine our topics and messaging.
• Develop all content with an eye for updates, optimization and repackaging to reinforce our belief that content isn't 'set-it-and-forget-it'
• Keep a pulse on the latest content trends to stay ahead of the curve and and then beyond it

Requirements

• 5+ years experience in content marketing, ideally for a tech company (bonus points for e-commerce or point-of-sale experience)
• Experience as a strategic thinker and rapport builder to drive cross-functional participation and enthusiasm about our content strategy program
• Experience with multiple varieties of content (video, webinar, written, interactive, etc.) and/or channels (social, email, campaigns, etc.)
• Top-notch research, communication and editing skills with strong instincts for a great story
• A strong editorial sensibility and the ability to balance AI-enabled insights with human creativity and judgment
• A 'campaign mindset' for all content created
• Proficiency in LinkedIn, Instagram, Facebook, Reddit and YouTube platforms (and maybe consider yourself TikTok-curious)
• Experience working directly with Sales, Product Marketing and Customer Success
• Keen ability to distill complex information down to easily understood and marketable content
• Fluency in revenue marketing basics like lead scoring, content-influenced pipeline and funnel stages
• Extremely well organized with managing editorial calendars and deliverables, with an impeccable attention to detail
• Ability to work in a fast-paced environment and comfortable acting with evolving information
• A desire to experiment, grow together as a high-performing team and put your unique stamp on something brand new
• BONUS: Experience with Copy.AI, interactive content development tools like Ceros and managing a podcast.