Own the end-to-end conversion funnel for Woodwork — from first touchpoint through onboarding, clinical intake, checkout, and first-time purchase. Every point of friction is yours to find and fix.
Drive product-led growth through experimentation and in-funnel optimization, partnering closely with engineering and design to ship tests that measurably improve activation, conversion, and early retention.
Partner with marketing to connect acquisition channels to the in-product experience — ensuring what's promised in campaigns is delivered in the funnel, and that funnel data informs channel strategy.
Navigate the unique constraints of a HIPAA-regulated product — onboarding flows involving clinical intake, identity verification, and prescription workflows require thoughtful UX that balances compliance with conversion.
Use data, experimentation, and qualitative research to inform decisions and measure impact. Build a rigorous testing culture on a small team where every experiment earns its place.
Collaborate cross-functionally with clinical ops, legal, marketing, and the broader Grindr product org to ensure Woodwork's growth surfaces integrate seamlessly with the platform experience.

8+ years of product management experience with deep expertise in product-led growth, conversion optimization, or growth product work on consumer-facing mobile or web platforms.
Have a zero-to-one track record — you've built growth loops, onboarding flows, or activation funnels from scratch at a hyper-growth or mid-stage company. You know the difference between optimizing a million-user funnel and building one from 15 signups a day.
Are obsessed with funnels — you see drop-off rates and immediately start forming hypotheses. You can map a multi-step conversion flow from memory and identify the highest-leverage intervention points.
Have a strong experimentation mindset — you've built or run testing programs, know how to design experiments with statistical rigor, and can make smart calls with imperfect data when sample sizes are small.
Are comfortable operating with high autonomy on a small team. You don't wait for a roadmap — you identify the biggest growth levers and build the case for what to ship next.
Are a strong cross-functional operator who partners effectively with engineering, design, clinical ops, marketing, and legal to drive alignment and ship with speed.

Mission and Impact: Grindr is building the global gayborhood in your pocket. Your role will impact the lives of millions of LGBTQ+ people around the world. Through our success, we are making a world where the lives of our community are free, equal, and just.
Family Insurance: Insurance premium coverage for health, dental, and vision for you and partial coverage for your dependents.
Retirement Savings: Generous 401K plan with 6% match and immediate vest in the U.S.
Compensation: Industry-competitive compensation and eligibility for company bonus and equity programs.
Queer-Inclusive Benefits: Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
Additional Benefits: Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend.

Principal Product Manager, Growth – Woodwork

Key skills