Key skills
AIAnalyticsCRMA/B TestingCommunication
About this role
Role Overview
- Strategic direction for customer initiatives
- Identify high-impact opportunities across the customer journey
- Translate analyses into clear recommendations for performance teams
- Connect the customer perspective to product and business strategy
- Lead coordinators responsible for the topics listed below
- Lead the design and evolution of key customer KPIs
- Ensure generation of actionable insights (not just descriptive analyses)
- Ensure standardized interpretation of CRM campaign results
- Turn measurement into input for rapid reprioritization
- Orchestrate journeys and touchpoints across the customer lifecycle
Requirements
- Strong command of customer metrics
- Experience with advanced analytics and data interpretation
- Solid knowledge of experimentation (A/B testing, control groups)
- Experience with data-driven CRM and customer journey management
- Ability to read and assess economic impact
- Familiarity with analytical automation and/or AI applications (a plus)
- Customer
- and value-oriented strategic thinking
- Ability to prioritize based on impact (not on request)
- Clear and concise executive communication
- Strong ability to influence without formal authority
- Ability to translate analytical complexity into simple decisions
- Resilience to sustain data-driven decisions
Benefits
- We value relationships, innovation and a relaxed, increasingly collaborative environment, with intentional commitment to advancing diversity and inclusion.