CRM & Lifecycle Marketing Manager

Role Overview

• Own and shape CRM at Nitrado end-to-end — from acquisition to retention.
• Work cross-functionally with BI, Product, and Marketing to build data-driven lifecycle journeys.
• Define and manage the full user communication lifecycle across Nitrado and Apex Hosting — welcome flows, onboarding sequences, renewal triggers, win-back campaigns, and milestone moments.
• Build journeys that are event-driven and segment-aware, not batch-and-blast.
• Work with BI to understand the data model and identify the signals that matter — game type, server activity, purchase history, churn risk.
• Translate those into actionable segments within the CRM platform.
• Own the marketing configuration of the CRM platform. Manage templates, automation logic, send rules, suppression lists, and deliverability hygiene.
• Be the CRM interface for campaign launches, game releases, promotional events, and product updates.
• Define and maintain CRM performance metrics — open rates, click rates, conversion, unsubscribe rates, deliverability, revenue attribution where measurable. Report to the VP of Marketing on a regular cadence.

Requirements

• 3+ years of hands-on CRM or lifecycle marketing experience, with a proven track record of owning segmentation, automation, and full-scale campaign execution.
• Solid understanding of email deliverability, list hygiene, and GDPR compliance within the European market.
• Proficient in at least one modern marketing automation platform (such as Customer.io, Braze, Klaviyo, or Iterable) at a configuration level.
• Comfortable reading and writing HTML/CSS for email templating.
• Experience in working directly with data and BI teams to build and maintain audience segments from the ground up.
• Proficiency in English is essential; German skills or experience in gaming, entertainment, or consumer subscriptions are a distinct advantage.
• Analytical mindset; interpret data and provide evidence-based recommendations rather than waiting for instructions.
• Thrive in environments with shifting priorities and incomplete documentation, valuing direct, performance-oriented feedback.

Benefits

• Gaming at Heart: We provide free Nitrado Game Servers for gamers and a welcoming community for anyone who wants to feel at home, even if you're not a gamer.
• Flexible working hours: Tailor your work hours to your personal needs for a better work-life balance.
• Remote work: Our agile teams collaborate seamlessly from their preferred location, whether in our modern offices in Karlsruhe or Berlin or fully remote.
• Work from Abroad: Extend your workspace beyond national borders with our support for remote work from abroad, enabling you to work from your favorite international destinations while staying connected with your team.
• Mental Health: We support your mental well-being with our annual Mental Health Day.
• Physical Health: Our office infrastructure provides state-of-the-art workspaces with ergonomic design to enhance your health and productivity, while staying fit on your commute with your JobRad.
• Professional Development: Utilize training opportunities to develop and stay current with your skills.
• Company Pension Plan: We support your financial security for the future with an attractive contribution.
• Working Environment: You'll experience a respectful and friendly workplace culture, characterized by transparency and a family-like corporate culture.
• Vacation and Paid Time Off: Enjoy 30 days of vacation and additional paid leave for special occasions.
• International Collaboration: As an international company, we successfully overcome time zones and language barriers, providing you an international work atmosphere.
• Social Activities: Strengthen your commitment and team cohesion through team-building events, participating in sports events and social activities.
• Long-Term Stability: With over two decades of experience, we are a reliable employer for our employees.
• Get together: Work hard, play hard
• We come together twice a year for our company celebrations, strengthening our team bonds.
• Modern Workspaces: Our office infrastructure offers state-of-the-art workspaces with ergonomic design for your comfort and health.
• Corporate Culture and Values: You become part of a positive corporate culture that embraces values such as diversity and inclusion.