Product Marketing Manager – Supplements, Wellness Products

Role Overview

• Develop and manage go-to-market strategies for new products, product extensions, and feature launches.
• Translate product and business strategy into clear marketing plans, messaging frameworks, and launch timelines.
• Partner with the SVP of Marketing to define positioning, messaging, and launch narratives.
• Own cross-functional launch planning and coordination across marketing, product, operations, and patient services.
• Manage launch timelines and ensure marketing deliverables stay aligned with overall product and operational readiness.
• Coordinate deliverables across marketing teams including creative, brand, copy, lifecycle marketing, and digital marketing.
• Conduct market analysis, competitive research, and customer insights to inform product positioning and growth opportunities.
• Identify market opportunities and help translate insights into actionable product or messaging recommendations.
• Track launch performance and conduct post-launch analysis, identifying opportunities to optimize messaging, positioning, or growth strategy.
• Support the evaluation of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights.
• Participate in founder and leadership discussions related to new initiatives and ensure key strategic decisions are translated into actionable plans.

Requirements

• 4-8+ years of experience in product marketing, go-to-market strategy, or growth marketing
• Experience launching physical consumer products (ecommerce, supplements, skincare, wellness, or consumer health strongly preferred)
• Experience working in high-growth startups or fast-paced environments
• Strong cross-functional project management and organizational skills
• Ability to translate complex product ideas into clear messaging and positioning
• Strong analytical thinking and comfort with market research and performance analysis
• Excellent communication skills with the ability to collaborate across teams and levels of leadership
• Ability to manage multiple launches and priorities simultaneously
• Strategic thinker who can connect product, brand, and growth

Benefits

• Flexible hours with meetings taking place in EST
• Work wherever you choose
• Fun and casual work environment
• Employee engagement activities and virtual gatherings
• We are a diverse, global team! 🌍